Opinions. We've all got them when it comes to building strong brands. Cunning produced a series of live theatre brand experiences in HSBC windows to bring to life their global integrated ‘Point of View’ campaign and to enable passers-by to text in their points of view. Topics with this media entertainment method ranged from 'Are beauty pageants trite, fabulous, exploiting or inspiring?' to 'Are sports fanatics psycho, committed, energetic or scary?
