- Diageo & Edelman
White Rum Has A New Captain
In August 2015, Diageo's Captain Morgan brand launched a new spirits variant, Captain Morgan White Rum. The campaign launched on Facebook followed by TV with five different 20-second commercials, each finishing with the message ‘White Rum Has a New Captain’. The campaign also including out of home ads and a Buzzfeed partnership.
CUNNING was invited by Edelman to create some compelling supporting content featuring American singer, dancer, actress and television presenter Nicole Scherzinger and be released through her and Captain Morgan's social channels.