Client
Diageo & Edelman

White Rum Has A New Captain

Case Study

Background

In August 2015, Diageo's Captain Morgan brand launched a new spirits variant, Captain Morgan White Rum. The campaign launched on Facebook followed by TV with five different 20-second commercials, each finishing with the message ‘White Rum Has a New Captain’. The campaign also including out of home ads and a Buzzfeed partnership.

Brief

CUNNING was invited by Edelman to create some compelling supporting content featuring American singer, dancer, actress and television presenter Nicole Scherzinger and be released through her and Captain Morgan's social channels.

MORE DETAILS COMING SOON...

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