British Airways Club

City Sleepers Live Posters

Case Study


CUNNING were briefed to execute an ambient activity that would promote the flat beds in British Airway’s Club World and communicate more beds, more places, more often. The aim of this activity was to inform travelers that they are assured of getting more beds, more places, more often if they fly British Airway’s Club World.


CUNNING planted actors throughout the city of London dressed in British Airways pajamas with nightcaps and signs that read “Do Not Disturb, I’m Having A Longer Uninterrupted Sleep”. Installing themselves in high footfall areas at peak times, the actors attracted attention by conspicuously sleeping all over the place.

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