Client
Converse NYC

City Blooms Installation

Case Study

Brief

CUNNING were asked by friends at Anomaly to help add a touch of colour and bring the start of summer and smiles to passers for Converse.

Idea

We just had a colorful time working with our friends at Anomaly for Converse: The City Blooms, an art installation which was created to brighten up an abandoned garage in SOHO and bring a start of summer and smiles to passers by.

Partnering with famed set designer Chime Serra, we took over an abandoned garage at 300 Lafayette Street and filled it to the brim with a blossoming display of our love for color.

At the end of the project we shared the love by passing out thousands of flowers to happy recipients who took home some Bloom!

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